The Venice Biennale is one of the institutions of art with the highest capability to legitimate the reputation of an artist. It is therefore inevitably linked to the market, even if it’s used to preach purity and autonomy – perhaps in good faith . So, why don’t reopen the sales office?
When the Venice Biennale was founded in 1895, one of the main goals was to create a market for contemporary art a collecting for it. Immediately has been made a sales office, which held a 10% commission on the sale price of the exhibited works, obtaining such a success that the organizers were able to donate a portion of the proceeds for charity. These transactions can be found in the books of the Historical Archive of the Biennale, with the registrations of the sold works, thebuyers and the selling prices.
Claudia Gian Ferrari, on his essay “The sales in…
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