Zaha Hadid is participating in the Fabergé Big Egg hunt with her “Liquid Skyline” egg, which is on display at the Fabergé New York Boutique on Madison Avenue from April 1st to April 17th 2014 as a part of the city-wide public art display.
Starting April 1st, participants in the Hunt will be able to download a smartphone application (TheBiggEggHunt App) which will guide them throughout the Hunt and enter participants in a sweepstakes to win one of three extraordinary jeweled prizes created by Fabergé. The eggs’ locations will be undisclosed until 10 hunters use the smartphone app to check-in at an egg, thereby ‘cracking it.’ Once an egg is ‘cracked,’ its location will become public, appearing on an interactive digital map. The more eggs the hunters check in at, the better their odds of winning a prize. The initiative sees over 260 large egg sculptures, each designed by globally renowned artists, designers, architects, photographers and brands including Jeff Koons, Tracey Emin, RETNA, Julian Schnabel, Leo Villareal, Ralph Lauren, Tommy Hilfiger, Zaha Hadid, Enoc Perez, Curtis Kulig, Nathan Sawaya, and Peter Beard, among others, placed throughout the five boroughs. The Hunt will benefit conservation organization, Elephant Family and Studio in a School, a program that brings visual arts to New York City’s public schools.